The Baskin Robbins Americans Aren’t Supposed to Know About

In honor of my 31st birthday, I plan to make ice cream cake for the August 20th Smorgasburg.

The look I am going for is 1980’s kitsch–the Baskin Robbins/Carvel creations of my childhood. Except the artificial color will be replaced by fresh blueberry puree, the plastic jimmies replaced with custom made vegan confetti sprinkles, and the hydrogenated shortening and bleached sugar replaced with unprocessed, organic ingredients.

In my research I came across these two Baskin Robbins ads, one from the Middle East and the other from Japan–and dayum! That stuff does not look anything like fudgie the whale! Apparently, while we’re asking for extra jimmies their cakes are getting showered with gold leaf. While we’re lapping up artificially colored corn syrup, they are having Creme de Cassis topped with fresh raspberries.


About electricbluebaking

vegan baker and chef
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